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Wisam Alharam

Wisam Alharam

Wisam Alharam Trading Inc is a new clothing store in the city of Ḥaʼil. We have been very excited to successfully take this new brand identity challenge and develop a comprehensive visual language.

Branding & Visual Identity

Haʼil, Saudi Arabia 2021
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The Challenge

Defining the logo shape and getting the right feeling of a visual brand identity isn't easy and requires in-depth research. Our ultimate goal in this project was to make Wisam Alharam's brand recognisable amongst other local clothing brands and businesses.

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Logo Exploration

As usual, we start the visual identity process with sketching. Once we got our client's vision, we began working with our gradual approach to finding the perfect match for a modern, simple, and clean logo.

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Logo Construction

We selected a shape based on an isometric grid. We felt that this approach would give the brand a fresh modern look and unique visual assets. This technique helped to build a balanced and aesthetic shape.

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Brand Pattern

Brand pattern brings depth to brand identity. It plays a vital role in brand recognition and creates a memorable brand experience. We used the same shapes that we used to fill in the gaps in the logomark.

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Finalising
The Logo

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Social Media

After finalising the logo, we designed the headers for social media platforms. We believe it’s essential to draw in customers and provide a creative look and feel of the brand to stand out from the crowd.

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