Mathaqul Tayyibat (Taste of Goodness) is a new fast-food restaurant in Riyadh. They wanted to build a good branding strategy for their business that fits their mission and modern trends.
With an industry that is fast-paced and competitive, it's essential to establish a strong brand that will stay relevant. The client wanted to do it right and as a result, approached us. Our team worked diligently on creating an effective and flexible identification that looks good on the client's applications, builds the trust of the target audience and provides a positive brand experience.
During the exploration stage, we came up with a lot of concepts. We presented these concepts to the client, and with their valuable feedback, we started refining the concept that we believed had the best potential.
After the logomark was chosen, we started working on the logotype. It's essential to maintain consistency between the logomark and the logotype elements. It took time to find the right font-weight and balanced spacing.
Colour has a considerable role in visual perception, emotion and human behaviour. This is why selecting the right colour is essential for brand recognition.
A well-conceived logo is vital when building a brand. That's why we used the Golden Ratio to form the logomark. Many of the biggest brands in the world - such as Pepsi, Apple and Twitter - use the Golden Ratio to create their logos.
Final polishing is one of the most crucial steps in the branding workflow. This is where we make sure the logo is well-designed and appeals visually.
We then take a quick look at how the branding could be applied and examine how well it performs.