• Case Study
  • Community
dom767

Online Community

DOM767 is Dominica’s only community hangout on the internet for people who love Dominica. It is a local website with global reach and perspectives. A community-centric space that encourages engagement to nurture friendships and conversation for strategic growth and national empowerment.

Branding
Visual Identity

Roseau, Dominica 2019
1

The Challenge

In order to rebrand Dom767 whilst maintaining its authenticity, it was necessary to change the original unclear, overly-complicated logo. The goal was to create a simple, bold, instantly-recognisable logo and create a minimalist visual expression under a clear premise: enriching lives.

2

Logo
Exploration

3
4

Logo
Construction

5

Finalising
The Logo

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